The Know Your Brand is a Day Course has been created by Sarah Lambley, Chartered Marketer with 26 years' experience, so that you can:
- Stop feeling like a fraud every time you post
- Write copy that sounds like you & your brand - not a template
- Finally feel like your brand reflects what you want it to be
- Know exactly what to say and how to say it
WHAT'S INSIDE:
Theory - the psychology behind archetypes and why they work
Meet the Archetypes - a deep-dive into all 12, with real brand examples
Finding Yours - how to apply your archetype to your brand strategy
Cheat sheets for all 12 archetypes - packed with vocabulary, visual cues and content ideas to bring your archetype to life immediately
Lifetime access - come back whenever you need a reset or want to revisit your thinking

PEOPLE WHO HAVE DONE THIS WORK SAY IT CHANGES EVERYTHING
"Sarah has the ability to define your brand in a way that truly reflects what you are trying to build" - Sally B, Founder, Business Consultancy
"The structured process helped me arrive at new understandings and appreciation of my work. Quite empowering" - Kit J, Coaching Business Founder
"I now feel clearer about the opportunity we as a brand have, and have the clarity I needed" - Lisa H, Founder, Beauty Industry
"Sarah's innovative approach using archetypes has been instrumental in propelling our business forward" - Ian P, Founder, Real Estate
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23 Videos
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0 Quizzes
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0 Worksheets
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14 Files
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Intro - Why Some Brands Just Click
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What is a Brand Archetype?
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The 12 Archetypes
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Addressing the Sceptics
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Why Archetypes Matter for Your Brand
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How You'll Actually Use Archetypes
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Archetype vs Personality
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Proposition Writing
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The Caregiver
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The Ruler
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The Creator
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The Hero
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The Magician
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The Outlaw
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The Lover
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The Jester
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The Citizen
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The Explorer
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The Sage
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The Innocent
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How to Find Your Archetype
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Trying On Identities
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Course Wrap Up