The Know Your Brand is a Day Course has been created by Sarah Lambley, Chartered Marketer with 26 years' experience, so that you can:

  • Stop feeling like a fraud every time you post
  • Write copy that sounds like you & your brand - not a template
  • Finally feel like your brand reflects what you want it to be
  • Know exactly what to say and how to say it



WHAT'S INSIDE:

Theory - the psychology behind archetypes and why they work

Meet the Archetypes - a deep-dive into all 12, with real brand examples

Finding Yours - how to apply your archetype to your brand strategy

Cheat sheets for all 12 archetypes - packed with vocabulary, visual cues and content ideas to bring your archetype to life immediately

Lifetime access - come back whenever you need a reset or want to revisit your thinking


PEOPLE WHO HAVE DONE THIS WORK SAY IT CHANGES EVERYTHING

"Sarah has the ability to define your brand in a way that truly reflects what you are trying to build" - Sally B, Founder, Business Consultancy

"The structured process helped me arrive at new understandings and appreciation of my work. Quite empowering" - Kit J, Coaching Business Founder

"I now feel clearer about the opportunity we as a brand have, and have the clarity I needed" - Lisa H, Founder, Beauty Industry

"Sarah's innovative approach using archetypes has been instrumental in propelling our business forward" - Ian P, Founder, Real Estate

  • 23 Videos

  • 0 Quizzes

  • 0 Worksheets

  • 14 Files

  • Intro - Why Some Brands Just Click

  • What is a Brand Archetype?

  • The 12 Archetypes

  • Addressing the Sceptics

  • Why Archetypes Matter for Your Brand

  • How You'll Actually Use Archetypes

  • Archetype vs Personality

  • Proposition Writing

  • The Caregiver

  • The Ruler

  • The Creator

  • The Hero

  • The Magician

  • The Outlaw

  • The Lover

  • The Jester

  • The Citizen

  • The Explorer

  • The Sage

  • The Innocent

  • How to Find Your Archetype

  • Trying On Identities

  • Course Wrap Up