Make Me A Marketer

This course is for you if:

• You work in marketing and have no formal training
• You’re the sole marketer in your organisation
• You’re a business founder who 's doing it all themselves
• You work in marketing and struggle with imposter syndrome

This course will teach you everything you need to know to have a solid grounding in marketing, based on Sarah Lambley's 26 years of experience.

Modules include:

• Market Orientation & Research - who is your customer, what's happening in the market
• Brand Building - understanding archetypes and creating a brand pack
• Proposition Writing - to get clarity on what you offer so it connects with your target audience
• Marketing Strategy - Segmentation, Targeting & Positioning
• Marketing Planning - how to write a marketing plan, what is should include in why
• Communications Planning - My "Get / To / By" Methodology

What you get:

• 12 modules incorporating 14 video lessons (7.5 hours of content)
• 6 downloadable resources - including "How to write a quality marketing plan" and an example brand pack
• 13 quizzes to test your understanding
• Lifetime Access